Earn Trust, Keep Customers: The 3 T's That Transform Business

In this episode Danny Murphy interviews Dick Erickson about leadership and the three T's: trust, transparency, and touchability. Using real stories from the tire business, they show how honest pricing, clear communication, clean facilities, professional appearance, and being accessible create loyal customers.

Practical examples cover phone manners, appointments, handling mistakes, and how small details build credibility and lasting relationships that support profit sharing and business success.